3.5考后感（06.12）

题量大...巨大...
第一题
第一小题20分,分析一个集团内两个DIVISION的CURRENT SITUATION.
俺的分析过程
EXTERNAL ANALYSIS
1.PEST
ECONOMIC--SHIRTMASTER市场竞争的激烈,CORPORATE CLOTHING市场容量的增长
TECHNOLOGY--SHIRTMASTER这边INTERNET发展而有新的DISTRIBUTION CHANNEL,CORPORATE CLOTHING采用新技术CAD
2.PORTER'S 5 FORCES
SHIRTMASTER的COMPETIVE RIVAL激烈,SUBSTITUE THREATS HIGH--SUPERMARKET SELL MUCH LOWER PRICE
CORPORATE CLOTHING的COMPETITION不太强,因为市场处于上升期,FOREIGN SUPPLIER的POWER不强
INTERNAL ANALYSIS
3.VALUE CHAIN
SHIRTMASTER的DESIGN TEAM是VALUE DRIVER要投资,PROCUREMENT是COST DRIVER
CORPORATE CLOTHING的CAD是VALUE DRIVER
4.VALUE SYSTEM
考虑OUTSOURCING COST DRIVERS
MANAGE LINKAGE WITH SUPPLIERS/RETAILERS...
5.BCG MATRIX
SHIRTMASTER是DOG?
CORPORATE CLOTHING是CASH COW
6.CORE COMPETENCE把以下几项一一确认
COST EFFICIENCY
MANAGE LINKAGE
VALUEADDED FEATURE
ROBUST
最后分析了一下FINANCIAL PERFORMANCE
主要就PROFITABILITY和WORKING CAPITAL(STOCK) TURNOVER DAYS分析了一下

第二小题15分,评价两个DIVISION通过STRATEGIC ALLIANCE在EURO发展BUSINESS的优缺点
俺的理解是问GLOBALIZATION的优点缺点
1.Increase sales and profits, reduce unit cost.
2.Spread economic risk over a wider markets.
3.Gain competitive advantages by seeking cheaper supplier.
4.Access to new tech through.
5.Expand overseas, and explore international market
6.Better service for multinational buyers.
...
1.Forex risk
2.Restriction established by government and community
3.Control
4.Exchange control regulation
5.Cultural
...

第三小题15分,问两个DIVISION继续INDEPENDENTLY运作的优缺点
俺不知道怎么答,随便写了以下几点
如果不独自运作
1.INTEGRATION ISSUE
2.RESISTANCE TO CHANGE
3.MANAGING 'NEW' BIZ FOR STAFF OF EACH DIVISION
4.可以得到SYNERGY 2+2=5
5.FINANCING SYNERGY --- BETTER CASHFLOW
6.ECONOMY OF SCALE
7.ECONOMY OF SCOPE
8.ECONOMY OF VERTICAL INTEGRATION
9.MARKTE POWER
......

第四小题最简单,是MANAGE CHANGE 10分
俺的回答是
先说了一下GEMINI 4R
然后说一下用MACKINSEY 7S来MANAGE CHANGE
最后详细用ECECDC六点来说明如何IMPLEMENT CHANGE

俺没选第二题
问题是关于E-BUSINESS和NICHE MARKET的

第三题
第一小题10分是问一个INTERNATIONAL CUSTOMER给了LOCAL MANUFACTURER一个长期大单的OFFER,问是不是该接受
俺的回答用ABC TEST
ATTRACTIVENESS TEST
1.PORTER'S FIVE FORCE
CUSTOMER POWER IS HIGH IF ACCEPT OFFER
RIVAL POWER IS LOW IF ACCEPT OFFER
2.GENERIC STRATEGY
COST LEADERSHIP -- LOW COST LABOR
DIFFERENTIATION -- CAN USE CAM
BETTEROFF TEST
3.VALUE CHAIN
4.VALUE SYSTEM--MANAGING LINKS
CONSIDER LINK WITH GOVERNEMENT/LOCAL COMMUNITY BECAUSE THE COMPANY'S PRODUCT IS USED IN ROADS -- CIVIL UTILITY
COST OF ENTRY TEST
5.HIGH INITIAL INVESTMENT ON CAD SYSTEM
6.HIG SOCIAL COST

然后FURTHERLY EVALUATE
7.FEASIBLITY
CORE COMPETENCE
8.ACCEPTABILITY
MOST POWERFUL STAKEHOLDER--SHAREHOLDER
9.SUITABILITY
CUSTOMER DEMAND IS AVAILABLE

第二小题10分关于SOCIAL RESPONSIBLITITY对DECISION MAKING的影响
1.ACCEPT OFFER -- INCREASE POLUTION
2.MOVE TO NEW SITE -- UNEMPLOYEMENT IN THE COMMUNITY
WHETHER UNDERTAKE SOCIAL RESPONSIBLITY
FOR
1.EMPLOYEE BENEFIT -- EMPLOYEE ALSO AFFECTED BY POLUTION
2.PREEMPT GOVERNMENT LEGISLATION
3.BENEFIT COMMUNITY -- EMPLOYMENT
4.MEET CUSTOMER REQUIREMENT
5.PUBLIC IMAGE
AGAINST
1.SHAREHOLDER MAXIMISE WEALTH
2.SOCIAL RESPONSIBLITY ALREADY SERVED BY TAXATION RESPONSIBILITY
3.GOVERNMENT MAY NOT BOTHER

第四题
第一小题是说如何FUNDING,10分
俺答的是关于ORGANIC GROWTH/M+A/FRANCHISING/LICENSING/JV各自的优缺点,不知道牛头对不对马嘴

第二小题10分是评价BIZ DEVELOP和GROWTH中的CSF
晕,同样不知道题目在问什么,反正来不及写了,随便扯了FINANCIAL RISK---GEARING RATIO/INTEREST COVER
......
天知道结果如何,菩萨上帝如来三清诸天神佛一起保佑......