ACCA每日一小考40期答案解析

ACCA每日一小考40期答案解析
For which of the following products or services would a market skimming pricing policy be best suited?
A. Organic food products.
B. Football season ticket
C. A new music album by a well-known pop artist.
D. Public transport services.

正确答案：A


答案解析：


The correct answer is: Organic food products.


A market skimming policy is one in which high prices are charged initially for a new product, and then prices are gradually reduced to expand the size of the market and increase demand. The focus is on maximising unit profitability, rather than maximising profit through high sales volume. This policy is appropriate for organic food items, and has been used for them.


The new music album would need to achieve a high volume of unit sales in order to recover the high fixed costs in recording and producing the album. Therefore it is not appropriate to use market skimming, which might not achieve the desired volume of unit sales. The album is most likely to be priced at the going-rate as it will be competing with lots of other albums.


Differential pricing is possible for prices on public transport services, but not market skimming prices.